Indrus Entertainment
Not volume. Not a catalogue. A small, deliberate agency — with a real founding story, a genuine roster and a belief that the right music in the right room changes the entire memory of an event.
The name Indrus is a contraction of India and Russia — a marker of the founding partnership and the source of the agency's international artist access.
Anuj Sharma had spent years building an event-industry career in India. Madina had moved from Russia to perform at the top of the Indian luxury market. The overlap between a world-class musician who needed representation and a producer who understood the Indian premium tier was precise — and Indrus was the result.
The agency's earliest work was a run of prestigious exhibitions — organising and directing the performances that held their high-profile audiences. It set a conviction Indrus still keeps: that exceptional musicians, including those newly graduated from the world's music conservatories, deserve a stage worthy of the craft.
As the reputation grew, so did the network — partnerships with event organisers, luxury hotels and leading brands. Talent management became full event production: the natural answer to clients who had felt the Indrus standard and asked whether we could run the whole occasion. The answer has always been yes.
Anuj and Madina run Indrus as working partners — not silent investors or figureheads. Both are present in every project brief. Both are reachable.
Delhi-based event producer with deep ties across India's premium wedding and corporate circuit. Anuj manages the client side, production logistics and vendor relationships. He is the backbone of every event Indrus produces — the person who reads the brief and builds the team.
He founded Indrus after recognising a gap: the Indian luxury market had appetite for world-class artists and production, but no curated agency willing to serve it without compromise.
Electric violinist, classically trained in Russia, performing at the intersection of genres and formats. Madina leads the artistic direction of the agency and sets the curation standard for every artist who joins the roster.
She has performed at the Lakmé Fashion Week Grand Finale for Rohit Bal's Kaaynaat, was credited by name at the FDCI Couture Hall of Fame, and has played heritage rooms from Rambagh Palace to The Leela. She is the artist that made Indrus possible — and the measure of everything it does.
Not a mission statement. Three things we do not compromise on — ever.
Every artist is personally vetted. Every vendor is known to us. We do not add names to lists. We build relationships, and relationships have a limit — which is the point.
We produce a small number of events each year. That is not a constraint — it is a choice. Fewer events means each one gets more of our attention, and the quality holds.
In entertainment, the worst outcome is the one that surprises you. We over-prepare, brief every artist, confirm every detail. We would rather be dull in planning than interesting in delivery.
A quiet arc — from a first viral collaboration to a couture finale — drawn only from work that can be pointed to. The private record runs deeper.
Indrus opens in Delhi NCR. A cinematic bagpipe-and-violin collaboration, The Snake Charmer, goes on to draw 2.4M views.
The CPhI pharma expo at India Expo Mart, Noida; the Radisson Hotel Group Success Party; a Hindustan Times city night in Gurugram.
A live set at India Design ID, New Delhi — strings threaded through one of the country's design showcases.
Seasonal engagements across luxury properties — The Leela and ITC Grand in Goa, Fairmont in Jaipur.
A violin set at the FDCI Couture Hall of Fame, Taj Mahal Hotel — credited by name — and heritage nights at Rambagh Palace.
The official music video Aise Ho Tum with Twin Strings passes 1M views, crediting Indrus artists.
Violin at the Lakmé Fashion Week Grand Finale for Rohit Bal's Kaaynaat, The Imperial — the designer's last runway show.
Tell us what you are planning. We will write back personally — no automated responses, no sales sequences.
